Introducing John, Our Fractional Sales Director

We are pleased to welcome John to Bensons the Family Juicers as our Fractional Sales Director.

John brings extensive commercial and sales experience to the business. His role will focus on developing regional and national routes to market, building relationships with retail groups and supporting Lexi and the senior team with the wider Bensons sales strategy.

He will also be working across budgeting, cost management, trade marketing and customer controls, helping us put the right foundations in place as the business continues to grow.

With more products, formats and opportunities across the Bensons range, John’s experience will help us reach new customers while continuing to support the wholesalers, retailers, cafés, farm shops and hospitality businesses we already work with.

As a family-run, independent drinks producer, finding the right people to support our growth is incredibly important. John brings both strategic experience and a practical understanding of what is needed to build strong, lasting customer relationships.

His favourite Bensons drink is Apple and Raspberry, a whole pressed blend made with British apples and raspberries, and never ever from concentrate.

We are delighted to have John working alongside the team and supporting the next stage of the Bensons story.